Join the Chamber

Some business owners might say their schedule is demanding enough at the moment, and the thought of adding one more activity to their busy calendar is unbearable. That’s because membership in the local chamber offers numerous benefits and keeps business owners on top of important, ever-changing issues and trends within their community and local marketplace. Not only that, but research points out that consumers are more likely to do business with a company if it’s a member of their local chamber of commerce.

According to a research study by The Shapiro Group, Inc. and Market Street Services, when consumers know that a small business is a member of their local chamber of commerce, they are 44 percent more likely to think favorably of it. Also, 63 percent more likely to purchase goods or services from the company in the future.

If you still don’t think you have time to join and participate in your local chamber of commerce, consider the following:

• Most consumers (59 percent) believe that being active in the local chamber of commerce is an effective business strategy overall. However, it’s 29 percent more effective for communicating to consumers that a company uses acceptable business practices and 26 percent more effectively communicating that a business is reputable.

If a company shows that it’s highly involved in its local chamber (e.g., sits on the chamber board), consumers are 12 percent more likely to think that its products stack up better against its competition.

• When a consumer thinks that a company’s products stack up better against the competition because the company is highly involved in its local chamber of commerce, he or she infers that the company is trustworthy, involved in the community is an industry leader. 

• When consumers know that a restaurant franchise is a member of the chamber of commerce, they are 40 percent more likely to eat at the franchise in the next few months.

When consumers know that an insurance company is a member of the chamber of commerce, they are 43 percent more likely to consider buying insurance from it.

How does all that sound? Suppose your business is a restaurant or an insurance company. Isn’t it fantastic to hear the news that consumers are more likely to choose your business over a competing, non-member business because you’re a member of your local chamber of commerce?

Are you convinced yet that you should join your local chamber, if you aren’t a member already? If not, read this top 10 list of reasons why you should become a member of your local chamber of commerce supplied by ten local chambers across the United States.

Membership brings credibility to your business. You can increase positive perception among consumers and business owners as a member of a chamber of commerce. – New American Chamber of Commerce in NYC

Increase your visibility in the community. As a new member of the chamber of commerce, you will be listed in the chamber newsletter, e-newsletter, on Facebook, and have the opportunity to be highlighted in other chamber publications. You also can grow your business by advertising with the chamber and sponsoring events. The chamber may also promote your grand opening/ribbon-cutting ceremony and assist with any public relations efforts. – African American International Chamber of Commerce in NYC

Create networking opportunities. Chambers have numerous committees, and serving on one of them provides multiple networking opportunities and professional leadership development. You can build your business while promoting developments of keen interest to local businesses and the community at large. – Hispanic American International Chamber of Commerce in NYC

Gain a voice in government. The local chamber takes on the challenging issues and opposes new regulations, taxes, fees, assessments, and costs directed at small businesses. It also helps protect the principles of free enterprise and aids businesses in being treated fairly.

Make business contacts. The chamber’s most fundamental mission is to generate more business activity for the community. The chamber initiates more business-to-business commerce and more networking opportunities and connecting local professionals than is available through most other local organizations.

Receive chamber newsletters. Newsletters provide new member information, interesting information about operating a local business, articles about the local community, a community calendar, and details about up-and-coming chamber events, among other things.

Acquire customer referrals. Every day, your local chamber receives calls from individuals and businesses looking for potential vendors, and chamber members typically recommend chamber members.

Chamber events and programs. Chamber events and programs provide members with ample opportunities to get to know new people and expand their prospect base. Chamber events are innovative and fun ways to help members meet potential customers, clients, and vendors— and generate new business leads.

Promotion and publicity. With a chamber membership, you can reach potential clients through exclusive member advertising and business-to-business advertising and publicity opportunities.

Small businesses represent the largest segment by the number of most local chamber membership rolls. The research study by The Shapiro Group, Inc., and Market Street indicates the impact of local chamber membership on small businesses is compelling. Suppose a consumer knows a small business is a member of its local chamber. In that case, the company enjoys a 44 percent increase in its consumer favorability rating, a 51 percent increase in consumer awareness, a 57 percent increase in its local reputation, and a 63 percent increase in the likelihood that consumers will patronize the business in the future.

Research indicates that chamber membership stimulates business-to-business commerce in the local community. Other businesses in town are more likely to do business with you and your company if you are a local chamber member. Because a significant part of a small business typically comes from business-to-business services, it is essential to maintain a positive standing within the local business community. Ready to join your local chamber? However, keep in mind that you can’t just be a member of the local chamber to reap the benefits of chamber membership. Paying your annual dues just isn’t enough. You must also make an investment of time and effort in chamber activities and become involved. Simply put, what you get out of chamber membership is directly relative to what you put in.

Become a Chamber member. Call us at 718-722-9217 to set up an appointment or click here to join. Your representative will discuss your business needs along with your short-and long-term goals to help tailor the most advantageous membership package for your organization.

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