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Sheraton Brooklyn New York Hotel
Sheraton Brooklyn New York Hotel


Jun 25 2020


11:00 am - 5:00 pm

Marketing & Branding Competitive Track presented by NYC Media Training

NYC Media Training, Inc is a 501(c)(3) approved organization. We unlock the potential power of your communications. NYC Media Training is a proud sponsor of the Marketing & Branding Competitive Track.  Come about marketing and branding your business or non-profit!

11:00am – 11:45am: Session 1 – How the U.S. Postal Service Can Help You Market Your Business: This seminar explains how the U.S. Postal Every Door Direct Mail® makes it easy and cost-effective to find the customers that matter most: the ones near your business. Learn how to add the power of mail to your marketing mix and expand your reach.

12noon – 12:45pm: Session 2 – Doing Business with the UN & An Introduction to the World Bank

2:15pm – 3:00pm: Session 3 – Social Media for Startups & An Introduction to Blogging: Social Media and Social Marketing are here to stay. If you are a start-up, this session is for you. Come and learn the basics of social media marketing. Leave with an understanding and a 30-day plan! Blogging is an essential marketing tool for businesses and non-profits. If you don’t have a blog, you have placed yourself at a serious disadvantage to your competitors. Content marketing has been declared across the marketing industry as the new SEO. Because of this, your website will get buried alive without fresh, relevant content, mainly in the form of blogging. Come and learn how to change that!

3:15pm – 4:00pm: Session 4 – An Introduction to Using TikTok to Promote Your Business: When Ke$ha released her song “Tik Tok” it quickly climbed the charts, becoming the bestselling-single in 2010. A few years later, Today, TikTok, the app, has risen to the charts of the App Store, ahead of Instagram. Come and learn about TikTok, the marketing do’s and don’ts and why you need to include it in your marketing strategy.

4:15pm – 5:00pm: Session 5 – An Introduction to Podcasting & Radio Host for Your Business and Non-Profit: Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social media updates, visuals, video, slide decks, publications, radio and even more. You can even add podcasting to this mix. Audio is being used in clever ways to fit into the content plans of some of the top forward-thinking websites and blogs. Come and learn about starting a podcast and being a radio host!