If you’ve ever read the book The 7 Habits of Highly Effective People, you know that trying to create win-win...

By William Dunkelberg, Forbes The pandemic disrupted the small business sector in many ways. Thousands of firms were required to...

By Frank Tolkacz, Square 2 Marketing Refocus Your Trade Show Strategy To Better Connect With Qualified Prospects As the severity...

The U.S. Small Business Administration (SBA) announced the extended application date for its new Community Navigator Pilot Program. SBA will...

By Mike Kappel, Forbes Working remotely can feel a little lonely, can’t it? I know I miss seeing my co-workers...

By Randa Kriss, AP News Small businesses that survived the COVID-19 pandemic still face a long road to recovery, but...

NEW YORK—Mayor Bill de Blasio and NYC Department of Small Business Services (SBS) Commissioner Jonnel Doris today launched NYC Business...

By Randa Kriss, AP News When the COVID-19 pandemic hit, communities around the U.S. rallied to help small businesses by...

By Zeus Kerravala, Forbes Most business leaders understand that customer experience (CX) is now the top brand differentiator and have...

By Mike Lieberman, Square 2 Marketing The good news is marketing budgets have been on a steady incline for the...

By Mike Lieberman, Square 2 Marketing How do you convince people to partner with you? The focus has been shifting...

By Joanna Swartwood, Square 2 Marketing Your marketing and sales team should always include a strategy lead (often called a...